Brand Identity, Campaign, Digital
Uniting the world through type with the Edu Gender Parity campaign.
The right to education has been reaffirmed in the 1960 UNESCO Convention against Discrimination in Education, the 1966 International Covenant on Economic, Social and Cultural Rights, the 1981 Convention on the Elimination of All Forms of Discrimination Against Women, the 1989 Convention on the Rights of the Child, and the 2006 Convention on the Rights of Persons with Disabilities.
Yet despite being almost 75 years since the ratification of the UDHR, today there are still over 130 million girls who are completely missing out on school and a whopping 773 million illiterate people worldwide, two-thirds of that of which are women. UNESCO also estimates that an additional of 11.2 million girls may drop out or not have access to education due the pandemic.
Consequently, gender inequalities persist and education remains elusive for many girls worldwide who do not have the voice or the means to stand up for their rights and request what is otherwise rightfully theirs. The right for a quality education is a human right for all regardless of their gender, ethnicity or belief. While gender gap in schooling have declined over the past few decades many countries are still far from achieving gender equality in the classroom and provide all kids with the quality of education they need.
The Solution
As a solution and a way of raising awareness and give especially the vulnerable girls worldwide a voice we created #edugenderparity campaign. The goal of the campaign is to ensure that every child has a fair chance in life no matter of their gender, ethnicity or belief. In order to do that we will, literally, put the power back into people’s hands, girls and boys worldwide who's dreams will never become a reality unless there is change.
The Campaign
“Before the = sign came into popular use, equality was expressed in words” - Sciencing
By designing a fresh, simple and striking typographic campaign and by borrowing from the international language of mathematics the Edu Gender Parity campaign was born with the intent of allowing for an easy cross-cultural dialog to be made across the board and in any language.
The Platform
The EDU+ platform acts as a catalyst for change with the aim of providing the girls and boys or anyone worldwide the means and support they need to join the activation, encouraging them to speak up, tell their story/message in any language and in support of the campaign and turn it into a poster, protest placards or different merch.
With that in mind, the EDU+ does not stop there! By buying the merch, it will help send a child back to school. With 100% of the profits generated going on the right equipment, books and different education charities helping to close the gender gap once and for all while also helping to bring the global illiteracy rate at its lowest yet.
