Facebook engaged APCO Worldwide and myself to develop two comprehensive Media Literacy campaigns aimed at a global audience. The primary challenge was to address the growing impact of hate speech and the spread of misinformation on the platform, with a particular focus on Uganda, Tanzania, Kenya, and Rwanda, as well as Ukraine, France, UK and Moldova. Working in close alignment with Facebook’s brand guidelines, each campaign was carefully designed to remain visually consistent with the platform while being culturally relevant and locally resonant. This involved adapting messaging, visuals, and tone to reflect the distinct social contexts, customs, and sensitivities of each market, ensuring the campaigns were both accessible and impactful across regions. Challenge: The challenge was to communicate complex and sensitive issues such as hate speech and misinformation in a way that was clear, engaging, and culturally appropriate across multiple regions, while strictly adhering to Facebook’s global brand guidelines. Solution: I designed two flexible campaign systems that translated these topics into accessible visual narratives, carefully localised for each market to ensure cultural relevance while maintaining consistency and integrity with Facebook’s brand.