Immersive
International
PROJECT OBJECTIVE
To evolve Immersive International’s brand into a contemporary, cohesive identity that honours its legacy while reflecting its global growth, professionality and creative ambition through a unified, flexible design system.
CLIENT
Immersive International
LAUNCH YEAR
2026
LOCATION
London, United Kingdom
OVERVIEW
Immersive International sits at the convergence of entertainment, gaming, AI, theme parks, film, and extended reality. As the studio expanded globally, its brand required a facelift that modernised its identity while preserving the legacy of the original iconic mark created by founder John Munro. The forward-leaning architectural form, interpreted as a portal directly references Immersive’s experiential and spatial beginnings. The process began with an in-depth exploration of the brand’s history, values, and ambitions. Working closely with the managing director, founder, and wider team, the objectives were defined, aligning heritage with a vision for the future. Competitor benchmarking, market analysis, and audience insights revealed opportunities for refinement, while mood boards and visual research established the creative foundation for the refresh. Rather than pursuing a full rebrand, the focus was on evolution. John’s iconic logomark was retained and refined, paired with a new typeface that improved clarity and strengthened presence. This facelift balanced tradition with innovation, ensuring continuity while reflecting the studio’s evolution into Immersive International. Beyond the logo, a comprehensive brand system was developed to unify the identity. A distinctive iconography expanded the visual language, while a streamlined presentation deck structure created consistency across submissions and client-facing materials. Together, these elements established a flexible framework that amplifies Immersive International’s voice across every platform. The result is a refreshed identity and brand system that strengthens the studio’s presence, unifies communications, and help position Immersive International at the forefront of creativity, technology, and immersive experiences.
The dynamic, angular lines of Immersive International's logomark evoke a sense of forward motion and innovation, communicating their commitment to staying ahead of industry trends.
Meanwhile, the serif typeface adds a touch of elegance and professionality. Together, these elements forge a unique and refreshing look that reflects the brand's dedication to merging different fields such as experiential design, spatial, architecture and art with technology and sound.
1/4 LOGO REFRESH
As part of the brief, I redefined Immersive International’s brand strategy and identity through benchmarking, positioning and the creation of a bespoke, refined visual direction.
2/4 CONCEPT DEVELOPMENT
Canela Deck serves as Immersive International’s headline font, bringing a sense of sophistication and craft, while Roboto Flex provides structure and versatility across digital platforms.
3/4 BRAND SYSTEM
The colour palette expresses the studio’s balance of creativity and purpose. Turquoise reflects Immersive’s connection to luxury and innovation, Mind Green highlights its commitment to sustainability, and Pale Yellow introduces warmth and optimism. Chalk White, Deep Blue and Black act as structural tones, creating contrast and depth to ensure clarity and consistency across all applications. Together, these elements form a confident and forward-thinking identity.
A deep audit of Immersive’s visual identity revealed a lack of consistency across platforms, icons varied in tone, proportion, and intent. To resolve this, I designed a bespoke icon system rooted in the brand’s core geometry: the 52.5° angle from the logomark. Each icon follows a custom-made grid system that creates a cohesive visual rhythm that unites every touchpoint. The result is a precise, scalable language, a tool that creates recognisability to the Immersive brand.
To ensure cohesion across communications, I also designed a comprehensive suite of over 130 bespoke slide deck templates. These templates provide a consistent visual framework for presentations, aligning the studio’s internal and client-facing materials under one cohesive brand system.
4/4 THE APPLICATION & IMPACT
The visual identity extends across key touchpoints to express Immersive International’s character with clarity and consistency. Bespoke geometric patterns add depth and flexibility across print and digital materials, while social media templates translate the brand’s energy into bold, cohesive visuals. Business cards and brochures feature refined layouts and premium finishes, reinforcing the studio’s craftsmanship and professionalism across every application.
