The UK Pavilion at Expo 2025 Osaka was a two-year international project designed to promote the UK as a global leader in innovation, creativity, and future-focused thinking. Built around the theme “Come Build the Future”, the pavilion delivered a story-led, immersive experience for Japanese and international audiences, combining spatial design, narrative, animation, and brand expression. As an Integrated Designer, I contributed across the full lifecycle of the project, from early concept development through to delivery. During the initial brand phase, I helped define the pavilion’s look and feel, supporting a visual identity that paired a Union Jack–derived colour palette with a blocky, 8-bit–inspired visual language. The pixel aesthetic was developed as a cultural bridge, referencing the origins of early digital and gaming culture in Japan, while maintaining a distinctly British tone through colour, composition, and restraint. My primary focus was the design of the secondary narrative, creating large-format exhibition graphics that supported and expanded the core story across each gallery space. I worked closely with spatial and lighting designers to define where and how secondary print media would sit within each environment, ensuring narrative clarity, legibility, and integration within the wider spatial experience. Alongside this, I supported early visitor flow research, helped establish an initial wayfinding system, and contributed to the design of an accessible wayfinding strategy that prioritised inclusivity and ease of navigation. I also collaborated on elements of the primary narrative, particularly through character development and storyboard design for animated content, helping translate complex ideas of UK innovation into engaging, human-centred stories.